B2B SaaS & Tech content marketing agency.
B2B content marketing that sparks conversations with prospects.
Establish yourself as the go-to expert in your B2B tech or software niche and generate more conversations for your sales team.
Content marketing is straightforward: help prospects recognize their pain points and demonstrate how to solve them.
Consistent thought leadership.
Thought leadership shouldn’t be a rare, eye-catching piece hidden behind a form. Every piece of content should be valuable, opinionated, and distinct. If it’s just basic information, there’s no reason to create it.
We’ll leverage the expertise of your internal team, craft bold, opinionated content that sets you apart, and choose the best channels to share it.
Customer-centricity is essential.
Content marketing thrives on how well you know your customers. A deep understanding of your audience is crucial for capturing existing demand while simultaneously creating future demand by educating and adding value.
Our marketing efforts help identify where your audience spends their time, allowing us to craft innovative, content-driven strategies that effectively engage them and generate demand.
Gates create obstacles.
Prospects are increasingly hesitant to share their details for content. While there is value in gating high-value content, it’s time to move away from the outdated practice of gating everything—top-of-funnel leads are ultimately just a vanity metric.
Tech-Consulting-System focuses on delivering value to your audience. You can’t create demand that doesn’t exist yet, but you can build future demand through content. Be visible, be an expert, be helpful—and when they’re ready to make a purchase, you’ll be the brand they turn to.
Test, learn, optimize, repeat.
Content is your greatest opportunity to test and learn in the market. Messaging, engagement, and audience insights are key elements to refine your go-to-market strategy.
Identify the types of content and channels that resonate, and importantly, can be connected to revenue. Say goodbye to scattershot approaches, and embrace revenue-focused, data-driven content marketing.
Content that drives conversions.
You’re expected to do more with less and don’t have time to come up with new ways to capture demand. That’s where Tech-Consulting-System steps in. We’ll go beyond a basic SEO strategy to ensure you reach your audience effectively.
Expert articles & social
Get the expertise and opinions of your business and its stakeholders in front of your audience. Create high quality thought leadership that educates prospects on how to solve their challenges, pointing towards you as the solution.
Content downloads
Gated content should be high-quality content that’s worth paying for. Our content strategy includes planning, writing, designing, building and promoting content that turns strangers into leads from your target audience and builds a picture of the organisations interested in your opinions.
Website pages
Your website should be your number one salesperson. We’ll take your proposition and the expertise of your team and transform it into compelling website and landing page copy that mirrors your sales process and converts prospects.
Interactive content
Creative content that captures attention. From interactive pages to online assessments to calculators, we’ll plan, write, design and build interactive content that engages your audience.
Listicles & comparisons
There’s structured demand for your solution and the categories you associate it with. Start capturing this demand with expert comparison pieces that position you as a leader in your space.
Case studies
buyer’s journey. We’ll interview the relevant team members to get information on your success stories and craft challenge-oriented case studies.
Email marketing
Open rates are dropping and the lead scoring methods from content engagement are failing. We’ll switch the focus from relentlessly trying to get someone to your blog, to removing friction and providing value within the email itself.
Ad copy & creatives
Ad spend is one of the biggest culprits of wasted marketing budget in B2B SaaS companies. We’ll ensure your copy is compelling and creative is eye-catching to attract, educate, and convert your target audience.
Video content
Attention spans are dwindling and prospects demand more engaging forms of content. We’ll help explain complex propositions through video and get the expertise of the thought leaders in your organisation in front of your audience.